Hoka One One is the brainchild of two gravity sports enthusiasts Jean Luc Diard and Nicolas Mermoud. Both men have been adventuring as long as they can remember and their trail running experiences have taken them across the globe. They quickly came to an important conclusion; fatigue, impact and muscle strain were challenges that runners of all stripes had to deal with. So, Jean Luc and Nicolas came up with a brilliant idea, why not design a shoe that would help to alleviate these problems.

This week I was fortunate enough to spend some time with Steve Couper from Sidas and go through the new Hoka One One range for 2012. Needless to say, this was a real bonus. After some discussions with Steve and Nicolas, I was aware that the 2012 range had some significant changes and importantly, a new shoe.

First thinks first, the new shoe!

STINSON B EVO

Wow – first impressions are stunning. Steve had all the colour ways on display of this new show but your eyes to go straight to the Unisex show with the bright and bold Hoka One One written on the side of the shoe. The white/Cyan/Citrus colours stand out and just draw attention.

The Stinson B Evo is designed for racing performance and as such is designed around precision and flexibility. The new outsole design includes high abrasion EVA lugs to improve on weight without sacrificing abrasion resistance. The surface profile, as a whole, has been altered to provide enhanced grip (in comparison to the Combo XT/Stinson) on challenging terrain such as wet rocks and mud as well as providing greater uphill traction.

The upper has been optimised to provide a precise racing fit and this shoe feels much more streamlined with improved forefoot hold. The upper is also considerably more breathable, it balances all aspects of weight, support and breathability perfectly. There is a pull-cord quick lace system for rapid adjustment (conventional laces also supplied). The midsole which includes a new contoured sidewall synchronises perfectly with the 25mm recessed misdsole. Finally, the Stinson B Evo includes and ortholite insole which improves comfort through its breathability, anti bacterial properties and the fact it will not compress over extended use.

Technology

The Stinson B Evo provides off road racing performance thanks to an enhanced sole and ‘rocker’ profile. The rocker profile creates a smooth energy efficient stride transition. As with all shoes in the Hoka One One range, the Stinson B Evo uses oversize technology with 2.2x the EVA volume of conventional run shoes. This ensures high impact resistance, a smooth underfoot feel and importantly, this enhanced sole allows you to run over mixed terrain in much more comfort allowing you to keep the pressure on and the pace up. Your foot actually sits ‘within’ the sole in a ‘bucket’, this allows for an unparalleled level of  control. In addition, the new grooves in the sole allow for enhanced flexibility.

Colour Options & Stock

The two main colour ways that runwildrunfree will stock for 2012 will be Citrus/Black/Cyan and Anthracite/Citrus/Black.

In addition to the above, I will have available for PRE ORDER ONLY the limited edition White/Cyan/Citrus with the ‘Hoka One One’ branding on the side. This is a real ‘statement’ shoe and as such will be the shoe to be seen in come 2012.

Sizing? If you currently use either Mafate or the Combo XT in the UK we recommend that you order the same size. If you are currently using the Bondi B, we recommend a 1/2 size smaller. If you are new to Hoka One One, we recommed that you size up by a 1/2 size.

Ordering? I will take pre orders on all shoes and colour ways with an expected delivery in March 2012. I not require advance payment until the shoes arrive in the UK, however, I will require you to complete an order form with a £25 deposit.

Contact? Please email me at ian@hokaoneoneuk.co.uk

Stock? UK stock of all Hoka One One shoes in the first six months of 2012 will be limited. I therefore strongly advise you to avoid disappointment by acting in advance.

Price? £136 plus recorded postage (please remember that Hoka One One shoes last considerably longer than conventional run shoes, 6-800 miles)